A Taste of Summer Reverie: From My Home to Yours
This year’s Summer Reverie campaign was never just about clothes. It was about joy. About ease. About the kind of beauty that lingers long after the moment has passed.
When we first dreamed up the campaign, I didn’t picture a studio. I pictured my home. I pictured women I love, women who’ve worn TUBO in real life, at weddings, birthdays, baby showers, or just because they felt like being beautiful that day. This wasn’t a campaign shot with models. It was a celebration captured with real TUBO Women. Women who are part of this journey. Women who reflect the heart behind every stitch, every pleat, every design.
If I could have invited every single one of you into my home that day, I would have. But since I couldn’t, I found another way.
We partnered with Nkesi, founder of HSE Gourmet and a TUBO Woman herself, to bring a taste of that brunch to you. The Summer Reverie Menu is now available at HSE. Featuring sun-drenched dishes like the TUBO Summer Salad, herb-crusted lamb chops, and miso-glazed salmon. Toasted banana bread with crème anglaise and berries offers the perfect sweet note to close your meal. And when you order any two dishes from the TUBO menu, your cocktail is on us because summer should taste as good as it looks.
Of course, the food is only part of it.
The Summer Reverie Collection was designed for movement, ease, and play. Soft sculptural skirts, pleated dresses that float as you walk, tailored layers that breathe in the heat. This collection is about presence. It’s about living beautifully in the now. Whether you're on a rooftop in Lagos, walking through the streets of Rome, or dancing barefoot at home.
To set the mood wherever you are, we created a TUBO Summer Playlist filled with the kind of songs that make you feel golden. And because the best conversations often start with the right question, our Summer Reverie Conversation Cards were designed to help you go deeper with the people around you, whether you're at brunch, on a first date, or catching up with an old friend.
So here’s our invitation: take a moment for yourself this summer. Put on a dress that moves with you. Share a meal that feels like home. Ask a question that sparks something. And know that even if we’ve never met, you were thought of in every part of this campaign.
This summer, may you find beauty in the everyday. May you live it, wear it, and taste it.
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