Crowning the Year in Style: TUBO Brings Everyday Royalty to Cannes
What do you get when you mix unapologetic luxury, timeless silhouettes, and a stunning backdrop like Cannes? Everyday Royalty. As we round off the year, we’re not just celebrating style, we’re celebrating the TUBO Woman: powerful, graceful, and always unforgettable.
This campaign is more than just a showcase of clothes—it’s a love letter to the women who command attention effortlessly. TUBO doesn’t believe royalty is reserved for thrones or red carpets; it’s found in the everyday moments where women own their power. Whether it’s the shimmer of damask on a lazy afternoon or the structured form of a corset that hugs in all the right places, this collection turns “casual” into elegance with a wink.
Why Cannes? Why Now?
Cannes, with its gilded charm and Riviera magic, was the perfect setting to bring our campaign to life. The curved staircases, gilded railings, and glowing chandeliers mirrored the sculptural designs and rich fabrics of our new collection. And because we’re TUBO, it couldn’t just be pretty—it had to be bold. Cannes met its match in the TUBO Woman.
We’ve got gilded gold corset tops for those “I woke up like this—luxurious” days. There’s the Orchid corset mini and midi skirts, ready to take you from brunch to gala, all while serving structure and flow. And yes, you saw those regal kimonos, tailored to perfection and dripping in rich damask—because everyday royalty deserves a little drama.
The Looks You’ll Want to Live In
- The Aurora Gold Crop Top and Emerald Ivy Midi Skirt make gold and green the ultimate power pairing. Pleats, structure, and a silhouette that’s all main-character energy.
- And then there’s the Marigold Corset and Mini Skirt—gilded and sculpted to perfection, they’re designed to collect compliments like it’s your full-time job.
You see, we’re not asking you to choose between comfort and elegance. Not here. Everyday royalty is the balance of both—ease you can step into, with a silhouette that reminds everyone you’ve arrived.
Ending the Year with a Bang
2024 has been the year of the TUBO Woman, and this campaign is our way of saying thank you. Thank you for trusting us with your most cherished moments, for knowing no one understands the female form like we do, and for stepping into every day with the quiet confidence that you are royalty. Whether you’re lounging or leading, dazzling or demanding, there’s a piece in this collection that feels like it was made just for you—because, well, it was.
So here’s to ending the year on a high note: twirling in brocade, stepping out in satin, and slipping into something tailored, playful, and unapologetically TUBO. From Cannes, with love.
Because Everyday Royalty isn’t a title—it’s a lifestyle.
Let the year’s final chapter be one of glamour, ease, and all the confidence that comes with being a TUBO Woman.