Summer Reverie: A Letter from Me to You

If I could describe this collection in one word, it would be: ease.

Not the kind that comes from doing less, but the kind that comes from knowing more about who you are, what you need, and what you deserve to feel like when you walk into a room. That’s the woman I had in mind when I designed the Summer Reverie Collection.

This was the first time I shot a campaign at home. Not in a showroom, not in a location, but in my actual house. I wanted it to feel like what TUBỌ has always been to me: personal. Honest. Warm. The women in this campaign aren’t models they’re TUBỌ Women. Friends, muses, and supporters who’ve worn our pieces through major milestones and everyday moments. Women who carry grace and power, softness and structure. Just like the clothes.

The pieces in this collection are designed for movement. For light. For summer air on your skin. The Ayana Dress, with its delicate pleats and petal-like structure. The Ari Corset, made for layering or standing alone in quiet strength. The Naya Skirt, always one of my favourites, returns in lighter hues with the same sculptural flow. These aren’t just outfits, they’re moments you get to wear.

I wanted this collection to feel like a sigh of relief. A celebration of breath and beauty. Of brunches with friends, solo coffee dates, long walks, laughter in the sun. That’s why we paired it with the Summer Reverie Playlist, a soundtrack for golden hours, and the Conversation Cards, because presence is one of the most beautiful things we can give each other.

Designing this wasn’t just about clothes. It was about emotion. Energy. How a good outfit can hold your mood, lift your spirit, and speak for you before you ever say a word. That’s what I hope these pieces do.

Thank you for making TUBỌ what it is. For wearing us, believing in us, growing with us.
Here’s to softness. To strength. To a summer that fits like you.

With love,
Tubọ́